Bold Technology & Marketing is a trusted source of advisory and consulting services to entrepreneurs and small business. An independent and unbiased technology, marketing, and organization advisor.

Consulting

Marketing Advisor

"Developing separate strategic and tactical marketing plans helps in focus and execution"

Strategic Marketing

Successful products depend more than having just a good product. It also depends on having the right product positioning, the right pricing, and the right strategy to promote. Product position too often depends on how the product creator views the product, not how the market should view the product. Pricing plays a key role in product positioning and in market acceptance. Promotion has to tie all the pieces together, without breaking the bank. Bold™ has the track record of creating successful Strategic Marketing plans that can benefit you.

Tactical Marketing

Once a product is launched, getting traction in the market place requires a focused and consistence effort. If a product sales are not growing fast enough, it is not easy to determine why. Bold™ can help create the Tactical Marketing plan and help determine what areas need more attention.

Competitive landscape

Knowing the strengths and weakness of the competition is always key to building good marketing and sales plans. Also knowing what the next step competitors are planning is also critical when developing new products or entering new markets. Gathering this information takes more than just searches on the internet. Contacts with vendors, customers, previous employees, and publications can all contribute to having a clearer picture of the competition. Bold™ can help you gather this information and formulate a strategy to win against the competition.

Bold™ has the successful track record of marketing Industry and consumer products.